Dairy Farmers of America (DFA) and our regional dairy brands will be awarding 258 grants - totaling $1MM - to high school athletic departments across the country. This milk money can be used to update a sports field, revamp the school gym, purchase much-needed athletic equipment, or whatever your athletic department’s greatest need is.

With the pandemic further tightening school athletic budgets across the country, we are happy to have the opportunity to give back to the schools in the communities in which we do business; and help student athletes who are more eager than ever to return to sports.

Here’s how local high schools could win some of this big mooo-la!


Winning the Milk Money is Easy….

Shoppers can win up to $10,000 for their chosen high school’s athletic department by entering the promotion now through October 15. It’s easy to participate.

  • Buy DFA participating regional dairy brand milk
  • Snap a photo of your receipt
  • Upload at the regional dairy brand’s promotion web site (linked below)
  • Vote for your high school

Schools with the most votes will win $10K and some winners will be chosen at random for $2K so be sure to purchase and upload often. Learn more about the FUEL THEIR DRIVE promotion, find store locators and promotion rules by clicking the participating DFA regional brand dairy logos below.


Community members and high schoolers have an additional chance to win $1,000 for their school in the Fuel Their Drive Social Sweepstakes. To enter the other sweepstakes:

  • SHOW and SHARE school pride on social media.
  • Post pics or videos on Instagram however you show school spirit, such as toasting an athletic team with a glass of milk, wearing a school uniform or jersey, painting school colors on your face or more.
  • #FuelTheirDriveSweepstakes to enter. See Official Rules for more information.

NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Includes a Sweepstakes and a Voting Contest. Promotion begins at 12:00 PM ET on 8/30/21 and ends at 11:59:59 PM ET on 10/15/21. Open only to legal residents of AL, CA, CO, CT, DC, FL, GA, ID, IA, IL, IN, KY, KS, LA MD, MI, MN, MT, NC, ND, NE, NJ, NY, NV, OH, PA, SC, TN, TX, UT, VA, WI, 16+ years of age. For Official Rules, including how to enter, free method of entry instructions, odds, prize details and restrictions, visit https://fueltheirdrive.com/en-us/rules. Void where prohibited. Msg&data rates may apply. Sponsor: Dairy Farmers of America, Inc., 1405 N 98th Street, Kansas City, KS 66111.

All prizes awarded to nominated school. NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Sweepstakes begins at 12:00 PM ET on 8/30/21 and ends at 11:59:59 PM ET on 10/15/21. Open only to legal residents of AL, CA, CO, CT, DC, FL, GA, ID, IA, IL, IN, KY, KS, LA MD, MI, MN, MT, NC, ND, NE, NJ, NY, NV, OH, PA, SC, TN, TX, UT, VA, WI, 16+ years of age. For Official Rules, including how to enter, odds, prize details and restrictions, visit . Void where prohibited. Msg&data rates may apply. Sponsor: Dairy Farmers of America, Inc., 1405 N 98th Street, Kansas City, KS 66111. Void where prohibited. Msg&data rates may apply. Sponsor: Dairy Farmers of America, Inc., 1405 N 98th Street, Kansas City, KS 66111. PET is a trademark of Eagle Family Foods Group, LLC, used by DFA Dairy Brands IP, LLC under license.